Orthopaedic Associates of Michigan Opens First-of-its-Kind Urgent,
Specialized Orthopaedic Care Program in West Michigan
OAM NOW gives patients a choice for timely, affordable and quality urgent orthopaedic care
GRAND RAPIDS, Mich. – Feb. 18, 2013 – All it takes is one sports injury or twisted ankle from a slip-and-fall accident to realize that receiving urgent, specialized orthopaedic care can be a long, painful and expensive process – until now.
Orthopaedic Associates of Michigan(OAM), Michigan’s largest independent orthopaedic practice, has launched OAM NOW, a new program dedicated to providing urgent, specialized orthopaedic care requiring no wait and no referrals. The program – which features extended hours
until 9 p.m., a dedicated triage nurse and on-site support services such as MRI and physical therapy – is the first of its kind in West Michigan.
“Almost everyone at some point will experience an orthopaedic injury, whether through a household accident or sports injury. The immediate question is: ‘Where do I go for help?’” said Dr. Jim Ringler, president of OAM. “Our goal with OAM NOW is to take out the guesswork and give people the timely, specialized treatment they deserve – even if it’s after 5 p.m.”
The concept behind OAM NOW is that if patients suspect they have an orthopaedic injury*, they can bypass a hospital ER or med center and see an orthopaedic specialist, even in the evening – saving time, cost and discomfort. OAM NOW patients will be seen promptly for urgent needs by one of OAM’s 30 fellowship-trained orthopaedic surgeons who specialize in specific areas of motion, including spine, joints, hands and feet. Patients can receive most diagnostic and treatment services for acute conditions on-site, including MRI and radiology, physical therapy, occupational therapy and custom splinting.
“Anyone who has been to an ER for an orthopaedic injury knows you get in line with people who have the flu and everything else under the sun, and you wait,” said Ringler. “Even if you are seen fairly quickly, you won’t meet a specialist until the next day or longer. Meanwhile, you have paid the high cost of an ER visit, and you are still in pain.”
The OAM NOW program, located at 2680 Leonard St., NE in Grand Rapids, gives patients access to OAM’s established specialized orthopaedic services, with the following convenient features:
- Evening hours: OAM NOW is open until 9 p.m. to treat after-hours urgent orthopaedic injuries, since many orthopaedic accidents
happen in the evening.
- Triage nurse: OAM NOW has a full-time triage nurse reachable at 855-OAMNOW1 dedicated to answering questions, managing urgent orthopaedic injuries and scheduling urgent care visits.
- On-site support services: Most diagnostic and intervention services are available on site, including advanced diagnostic technologies such as MRI and radiology equipment, physical therapy, occupational therapy and custom splinting.
While it is the first of its kind in West Michigan, the OAM NOW concept follows a growing national trend where more than 50 orthopaedic practices have added urgent care programs in major metropolitan areas around the United States.
* Orthopaedic injuries usually consist of non-chronic sports injuries, back and neck pain, muscular pain, strains, sprains, pinched
nerves and fractures. OAM NOW is not available for chronic conditions, chronic pain, acute paralysis, missed appointments, second opinions or narcotic medication refills.
About Orthopaedic Associates of Michigan
Founded in 1935, Orthopaedic Associates of Michigan (OAM) is the largest independent orthopaedic practice in Michigan and one of the most comprehensive practices in the state. OAM is comprised of eight specialized centers of excellence, providing total orthopaedic care – from diagnosis, to surgical and nonsurgical intervention, to rehabilitation therapy and wellness. OAM has four convenient locations throughout Grand Rapids, Mich., including its main campus at 1111 Leffingwell Ave. NE. Visit www.oamichigan.com to learn more.
About OAM NOW
Orthopaedic Associates of Michigan (OAM) features OAM NOW, a program dedicated to providing urgent, specialized orthopaedic care requiring no wait and no referrals. The program features extended hours until 9 p.m., a dedicated triage nurse and on-site support services such as MRI and physical therapy and is the first of its kind in West Michigan. Visit www.OAMNOW.com to learn more.